This post outlines a few of the most significant modifications in customer behaviours when it pertains to consuming media.

Recently, with the growth of digital media, the way in which individuals consume media has evolved substantially. For several years, traditional television was the primary source of family home entertainment for most people. However, from the development of internet streaming services, many audiences are turning away from scheduled tv, particularly among younger people. Instead, global media content analysis reveals that more individuals are buying subscriptions to streaming services, which strongly affirms the switch in audience intake habits. These options are popular for allowing individuals to see the programs and movies they want, any time they feel like it. Those website associated with the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would identify the popularity of streaming platforms as a popular media consumption habit among viewers today. These changes show the move towards user-controlled viewing interests in the sector.

With consistent shifts and developments in the digital landscape, what are the current trends in media? Well, together with the increase of streaming platforms and short form video content, the way in which people are getting their news reports is also evolving. Individuals are increasingly turning towards online news sources, rather than viewing TV, to find out about the latest worldly affairs. However, at the same time, due to a consistent flow of knowledge, individuals are coming to be overwhelmed by big quantities of content. In reaction to this, news agencies are re-engaging viewers by making short form content that is clearer and simpler to navigate. Nowadays it is common to see news channels that have mass followings on social media platforms. This pattern can be validated by the CEO of the fund that owns Euronews, for instance. Using this technique has been important for providing people with trusted and authenticated news sources, in a form they can easily follow.

In the current digital age, smart phones have come to be one of the most prevalent tools that individuals are using to view videos and gain access to media. Nowadays, many social media networks are providing unlimited feeds of short, fast-paced videos, that are growing in popularity among smartphone users. In fact, statistics show that that internationally, mobile content viewing is on the rise, revealing that short form media is one of the fastest growing media trends right now. These platforms enable users to see a variety of customised material and interact instantly, making these videos far more engaging and addicting than standard television. Short form videos are also being used more often for news and educational purposes, not just for home entertainment. Subsequently, this trend is shifting the way people are actively seeking for and counting on to receive knowledge, in a much faster, much shorter and more visible format.